Rick Bonnell of the Charlotte observer broke the news last night that the Hornets colors will officially be purple and teal and not light blue and teal as some fans had feared. The Bobcats have been using a sort of reflex blue and light blue color scheme marketing their “Buzz City” rebrand, since they can’t market “Charlotte Hornets” officially yet.
The Bobcats released a statement earlier this morning:
As a loyal fan, I wanted you to be among the first to know that we have made the very important decision to bring back purple and teal as our primary colors next year when we become the Charlotte Hornets. It was incredibly important to us that we recognize and acknowledge the heritage of the original Hornets during this process, and clearly the colors are a big part of that.
Purple and teal are colors that did and continue to resonate with our fans. As we did when deciding on the name change, we surveyed our fans and partners about the colors and a vast majority were in favor of purple and teal. The data we collected supported the anecdotal evidence we had and made it clear to us that this was the right decision to make.
Along with purple and teal, the accent colors will be black, cool gray and light blue. We believe these colors will update and augment the color palette and bring it forward to the present.
The color palette is the first step in the overall rebranding process. The next step will be the formal unveiling of the logo. Additional aspects that will come next summer include the unveiling of the court design, uniforms, mascot and more. Each of these items is in the process of being designed and determined and we look forward to sharing them with you at the appropriate times.
In addition to the colors, we have already begun looking at additional ways to honor the history of the original Hornets. We will have one game each month that will be designated as a Buzz City Night. These nights will include appearances by former Hornets players and Buzz City- and Hornets-themed giveaways and promotions. The first Buzz City Night will take place on Saturday, Dec. 21, when we host the Utah Jazz.
We want you to be a part of our Buzz City Nights and the future of our franchise. For ticket information, please call 704-688-8000.
As always, thank you for your support, and thank you for helping us bring the buzz back to the Queen City.
President & COO
Bobcats Sports & Entertainment