Starting next season, fans attending Charlotte Hornets home games at “The Hive” in uptown Charlotte will get used to a brand new name for the facility. Earlier today, the Hornets announced that Time Warner Cable Arena will officially change its name to the Spectrum Center, after Charter Communications completed its merger with Time Warner Cable earlier this year.
“We are pleased to have Charter Spectrum’s brand become part of our arena as Charter prepares to make its entrance into the Charlotte area.” said Fred Whitfield, President/COO of Hornets Sports and Entertainment. The arena first opened it’s doors on October 21, 2005 with a sold out concert by the iconic rock group the Rolling Stones, and since that time, the facility has welcomed nearly 14.5 million fans through it’s doors, and has hosted big name events including Bon Jovi, Paul McCartney, Jay-Z, Aerosmith, Beyonce, served as the host site for the 2012 Democratic National Convention, and hosted NCAA basketball tournament games in 2008, 2011, and 2015, the 2008 ACC Tournament, and it has been the home of the CIAA Basketball Tournament for over 10 years.
Fans often call Spectrum Center by it’s nickname, “The Hive”, which was interestingly enough, the nickname for the Hornets original home for when they first arrived in Charlotte in 1988, the Charlotte Coliseum, located off of Tyvola Road, which has since been demolished.
On April 8, 2008, Time Warner Cable entered into an agreement to have its name placed on the arena, which is managed by HSE. “We look forward to partnering with Charter for many years to come as we continue to provide the best in sports and entertainment for Charlotte and the Carolinas at Spectrum Center.
As part of the transition from Time Warner Cable Arena to the Spectrum Center, branding for Charter Spectrum will replace the Time Warner Cable branding throughout the arena, including the brand new scoreboard, as well as the playing court and interior and exterior signage throughout the facility.
John Hargis, Chief Marketing Officer for Charter Communications says that the company is delighted to partner with the Hornets on this new chapter in the franchise’s history. “We are excited to continue this partnership with the Hornets and to have the Spectrum Center name included prior to the start of the season.” Hargis said. “Our integration with Time Warner Cable continues and we look forward to further introducing Spectrum to customers in the coming months.”
This isn’t the first time that an NBA arena has used the “spectrum” name on one of it’s facilities, as from 1967-1996, the Philadelphia 76ers played at The Spectrum(later known as the CoreStates Spectrum and First Union Spectrum) in Philadelphia.